Creative
Activation
Specialisms
Power up your Sports Sponsorship potential
Power up your Sports Sponsorship potentialWe help brands get the most out of their sports sponsorship with our Create+Activate methodology. We connect with the fans to create campaigns that drive emotions and stay long in the memory after the final whistle. Through the use of creative technology, film and animation all created in-house, then activated by our performance marketing experts. All underpinned by strategy and insights.
Capabilities
We are proud to have activated sponsorship for some of the biggest brands in the world in their partnerships with the biggest clubs and associations.
Bringing brands to life
See for yourself in the gallery below
A series of videos to entice customers into the home of pub sport
Filmed just before their Champions League win, this film was produced to connect with the fans
Here’s one of a series of videos that went on to win best Sponsorship content at the European Content Awards 2021
Part of a series of films that went on to win best us of film at the European Content Awards 2020
Part of a series of films that went on to win best us of film at the European Content Awards 2020
This film was part of a larger campaign that went on to win best use of strategy, best social content & best B2C campaign at the European Content Awards 2022
Part of a series of films that went on to win best us of film at the European Content Awards 2020
A McDonald’s Monopoly-style game where players collect tiles to win varying levels of prizes (integrates with a redemption partner like Eagle Eye to require the player makes a purchase in order to unlock a play of the game)
An emotive film that went on to win European Content Awards for best video & best collaboration in 2021
A Pac Man style game based on football where players could win prizes from BetFred.
Sale Sharks kit launch film
An endless runner game where the player directs the character to collect stars and powerups, whilst also avoiding obstacles that would end the game
A fun game to engage players and fans alike
We built the ‘World’s Toughest Football Quiz’ to help Unibet engage their target audience during the Euros
A fun social game played with the whole team to engage with the players in person and fans online
With the World Cup 2018 fast approaching, we created a ‘Match Predictor’ interactive to engage Fosters’ target audience and reward them with prizes.
A film to highlight this new fantastic sport
A simple head and shoulders execution here to announce BetVictor’s partnership with Judd Trump
European champions? Been there, done that 7 times!
Best use of Social Media
Greene King x Euro2020 Campaign
2022
Gold
Best use of Strategy
Greene King x Euro2020 Campaign
2022
Gold
Best B2C Campaign
Greene King x Euro2020 Campaign
2022
Silver
Sponsorship campaign
Unibet x PDC
2021
Gold
Best collaboration
Weston Park Cancer Charity x SUFC
2021
Gold
Video of the year
Weston Park Cancer Charity x SUFC
2021
Gold
Video of the year
32 Red x Rangers FC x Leeds FC
2020
Gold
Sports sponsorship resources
TrunkBBI launch film for Stockport County Player’s Association
View Blog
Whitepaper: How sports sponsorship has transformed into a sales-boosting marketing tool
Download Whitepaper
TrunkBBI announces sponsorship deal with Stockport County
View Blog
Podcast: Authenticity is the key with Faye Nixon, Senior Brand Manager at Greene King
View Podcast
Podcast: Getting the most out of sports stars with Emma Louise Jones
View Podcast
Podcast: How brands get the most out of sports sponsorship
View Podcast
Together we have delivered some of the biggest marketing projects my company has ever set in motion and to an award winning standard. I can and do recommend the team very highly and look forward to more years working closely together.
Chris Conchie, Head of Sports Marketing, Greene King
Explore our other services
Games and Interactives
We create fun, compelling and immersive experiences to boost customer acquisition and loyalty.
Film & Animation
We help brands make audiences move through our in-house production team.
Strategy & Insights
Uncovering powerful insights to change customer behaviour, combined with strategy to power activation.