Paid social has become an essential part of any marketing strategy; with an unparalleled reach and the ability to target specific audiences and interests it plays an important role.
However, social platforms have become a competitive landscape and brands need to work hard to stand out, and that’s where we can help. With the right strategy and activation, paid social can become a funnel that drives initial brand and product awareness through to conversion.
We create paid social strategies that are tailored to specific objectives; so, whether you’re looking to reach a completely new audience, support a brand awareness campaign, or drive sales or lead generation; we’ll determine the most suitable social platform and the right creative to deliver results.
We always start with your KPIs; determining what the objective of the campaigns is and understanding what success looks like for you. Once we’ve aligned, we dig into your audiences and from this, we then create a tailored paid social strategy that’s going to deliver for your brand. Our team are channel agnostic, which means if your audience are on Facebook, Instagram, TikTok, LinkedIn, Pinterest or YouTube, we can generate a strategy to target them and hit your campaign objectives. We’re also a Meta Business Partner.
Ad creative is key for driving results from paid social activity. Thankfully, we’re the home of Create+Activate. With world class creatives in house, we create powerful ad creatives that make an impact with your audience. Our creative teams work closely with paid social specialists to create highly engaging static image, video or animated ads that drive results.
It is fundamental that paid social campaigns can be tracked and the impact of the channel be fully reported on. As part of the campaign set up, our in-house data and analytics experts can implement full end to end tracking, including installing and configuring paid social pixels and implementing Google Analytics conversion tracking.
Our clients get as excited as we do when results are achieved, be that a lead being generated or a purchase made. That’s why for every paid social campaign we run we provide a tailored, real-time reporting dashboard that provides a full overview of all of the key campaign metrics and results. Our clients see what we see, because everyone need to see which ad formats and creative are working the most effectively.
With a team of paid media specialists, spanning paid social, PPC, display and programmatic, we can integrate digital channel strategies and optimise the allocation of budgets across channels according to results. Integrated paid media strategies provide a seamless user experience for your audience with messaging and creative aligning.
An education in maximising performace through paid social
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