Paid Social

Boosting reach and engagement through paid social

We create paid social strategies that are tailored to your brands unique objectives and environment; determining the best platforms and creative to deliver results.


Paid social has become an essential part of any marketing strategy; with an unparalleled reach and the ability to target specific audiences and interests it plays an important role.

However, social platforms have become a competitive landscape and brands need to work hard to stand out, and that’s where we can help. With the right strategy and activation, paid social can become a funnel that drives initial brand and product awareness through to conversion.

We create paid social strategies that are tailored to specific objectives; so, whether you’re looking to reach a completely new audience, support a brand awareness campaign, or drive sales or lead generation; we’ll determine the most suitable social platform and the right creative to deliver results.


  • Paid social strategy arrow

    We always start with your KPIs; determining what the objective of the campaigns is and understanding what success looks like for you. Once we’ve aligned, we dig into your audiences and from this, we then create a tailored paid social strategy that’s going to deliver for your brand. Our team are channel agnostic, which means if your audience are on Facebook, Instagram, TikTok, LinkedIn, Pinterest or YouTube, we can generate a strategy to target them and hit your campaign objectives. We’re also a Meta Business Partner.

  • Powerful ad creative arrow

    Ad creative is key for driving results from paid social activity. Thankfully, we’re the home of Create+Activate. With world class creatives in house, we create powerful ad creatives that make an impact with your audience. Our creative teams work closely with paid social specialists to create highly engaging static image, video or animated ads that drive results.

  • Campaign tracking arrow

    It is fundamental that paid social campaigns can be tracked and the impact of the channel be fully reported on. As part of the campaign set up, our in-house data and analytics experts can implement full end to end tracking, including installing and configuring paid social pixels and implementing Google Analytics conversion tracking.

  • Real Time Reporting arrow

    Our clients get as excited as we do when results are achieved, be that a lead being generated or a purchase made. That’s why for every paid social campaign we run we provide a tailored, real-time reporting dashboard that provides a full overview of all of the key campaign metrics and results. Our clients see what we see, because everyone need to see which ad formats and creative are working the most effectively.

  • Integrated paid media strategies arrow

    With a team of paid media specialists, spanning paid social, PPC, display and programmatic, we can integrate digital channel strategies and optimise the allocation of budgets across channels according to results. Integrated paid media strategies provide a seamless user experience for your audience with messaging and creative aligning.

Request your FREE 30 minute Paid Social surgery

Craig Murphy

Activation Director

Delivering paid social results for
clients across all sectors

I wouldn't hesitate in recommending TrunkBBI to other companies interested in SEO, Content or PR services. TrunkBBI have taken time to understand our business, our challenges and our ambitions. With a central account manager, a team of search specialists and content producers they offer all the support we need to improve our organic performance. Thanks for doing a top job!

Richard Foulkes, Group SEO Manager, Halfords

Explore our other services

  • Organic social

    We create and manage social first strategies and content to ensure your brand stands out in a crowded social space.

  • Digital PR

    Telling your brand story, increasing awareness and acquiring quality backlinks to support SEO.

  • PPC

    Insight-led fusion of machine learning and human strategy to drive PPC results for your business

Get in touch to speak
with our Paid Social experts
Call +44 (0) 161 711