Digital PR

Digital PR that drives search performance

If you’re looking to tell your brands story, increase brand awareness and acquire quality backlinks to support SEO, then we’re the agency for you. We ensure brand, PR and digital activity work together to deliver results.


Our PR specialists will listen to your brand and performance marketing objectives, and create a bespoke strategy to achieve them, whilst ensuring our activity is aligned to SEO optimisation.

Our PR team are specialists at understanding your brand, audience and the media landscape. We leverage this insight and to secure coverage and backlinks in the publications that your audience are reading.


  • Insight led approach arrow

    Journalists want stories that are relevant, backed by data and showcase creativity. Our insight led approach to digital PR ensures we produce the right content for journalists and your brand. We use data and insights to create conversation that earns your business media coverage in an authentic and engaging way, ensuring alignment to both your brand and SEO goals.

  • Content Marketing Campaigns arrow

    Backlinks, brand mentions and citations from other websites remains a strong indicator of trust for Google. We create eye-catching creative and data led campaigns to drive backlink growth and develop brand awareness for our clients. From the initial strategy and idea, through to copywriting, design, video, and development, our in-house team create campaigns that deliver.

  • Reactive PR Newsjacking arrow

    Our team are experts in reactive PR newsjacking, putting you at the centre of breaking news through providing expert commentary, data, trend insights and product information to journalists. Newsjacking enables us to generate media placements and backlinks by positioning you and your brand as the expert in your relevant industry. From finance to fashion, we react to breaking news and secure exciting opportunities for our clients, ahead of the competition.

  • Thought Leadership arrow

    You don’t always have to be reactive to the latest breaking news or create campaign content to acquire backlinks and build brand fame. Our team of PR, data and digital specialists can work with you to create bespoke thought leadership campaigns, positioning you and your brand as an authoritative voice in target media. Improving brand awareness and sentiment, whilst driving SEO performance.

  • Product PR arrow

    Through digital PR we can help you launch or promote products, generating backlinks to category and product pages from publications where we know your audience engage. Digital PR can help build ecommerce revenue for your business by generating press coverage for product launches, promotions, and sales. With a story-led approach, we can drive demand to your product pages through digital PR storytelling in order to drive traffic and sales to relevant category pages.

  • Adapting to business needs arrow

    We believe your business, brand and search goals shouldn’t be treated separately. They all form the bigger picture that we strive to deliver for. The flexible and fluid nature of our digital PR strategies mean that if there’s a particular change in business focus, we can change our approach quickly. We also work closely with you to ensure our strategies are performing across key areas where PR can benefit.

  • Real Time Reporting arrow

    Our clients get as excited as we do when media coverage and backlinks are secured, which is why we’ve created a digital PR reporting dashboard that enables you get real time results. As soon as media placements go live, our reporting dashboard will be updated with the metrics that matter. From the URL of the article, the type of coverage achieved (brand mention or backlink) or quality of the publication, you’ll have the insight you need. We report on KPI’s daily and over time report on the revenue that our PR activity is directly delivering too.

Request your FREE 30 minute Digital PR surgery

Andy Warner

Performance Director

Delivering digital PR results for
clients across all sectors

I wouldn't hesitate in recommending TrunkBBI to other companies interested in SEO, Content or PR services. TrunkBBI have taken time to understand our business, our challenges and our ambitions. With a central account manager, a team of search specialists and content producers they offer all the support we need to improve our organic performance. Thanks for doing a top job!

Richard Foulkes, Group SEO Manager, Halfords

Explore our other services

  • SEO

    Combining insights, technical SEO, content strategy and digital PR to maximise your website’s ability to perform.

  • PPC

    Insight-led fusion of machine learning and human strategy to drive PPC results for your business

  • Paid social

    Paid social strategies tailored to specific objectives; determining the best platforms and creative to deliver results.

Get in touch to speak
with our Digital PR experts
Call +44 (0) 161 711