Digital PR that drives search performance

Journalists want stories that are relevant, backed by data and showcase creativity. Our insight led approach to digital PR ensures we produce the right content for journalists and your brand. We use data and insights to create conversation that earns your business media coverage in an authentic and engaging way, ensuring alignment to both your brand and SEO goals.

Backlinks, brand mentions and citations from other websites remains a strong indicator of trust for Google. We create eye-catching creative and data led campaigns to drive backlink growth and develop brand awareness for our clients. From the initial strategy and idea, through to copywriting, design, video, and development, our in-house team create campaigns that deliver.

Our team are experts in reactive PR newsjacking, putting you at the centre of breaking news through providing expert commentary, data, trend insights and product information to journalists. Newsjacking enables us to generate media placements and backlinks by positioning you and your brand as the expert in your relevant industry. From finance to fashion, we react to breaking news and secure exciting opportunities for our clients, ahead of the competition.

You don’t always have to be reactive to the latest breaking news or create campaign content to acquire backlinks and build brand fame. Our team of PR, data and digital specialists can work with you to create bespoke thought leadership campaigns, positioning you and your brand as an authoritative voice in target media. Improving brand awareness and sentiment, whilst driving SEO performance.

Through digital PR we can help you launch or promote products, generating backlinks to category and product pages from publications where we know your audience engage. Digital PR can help build ecommerce revenue for your business by generating press coverage for product launches, promotions, and sales. With a story-led approach, we can drive demand to your product pages through digital PR storytelling in order to drive traffic and sales to relevant category pages.

We believe your business, brand and search goals shouldn’t be treated separately. They all form the bigger picture that we strive to deliver for. The flexible and fluid nature of our digital PR strategies mean that if there’s a particular change in business focus, we can change our approach quickly. We also work closely with you to ensure our strategies are performing across key areas where PR can benefit.

Our clients get as excited as we do when media coverage and backlinks are secured, which is why we’ve created a digital PR reporting dashboard that enables you get real time results. As soon as media placements go live, our reporting dashboard will be updated with the metrics that matter. From the URL of the article, the type of coverage achieved (brand mention or backlink) or quality of the publication, you’ll have the insight you need. We report on KPI’s daily and over time report on the revenue that our PR activity is directly delivering too.