Strategy and Insights

Strategy expertise that drives positive behaviour change

At TrunkBBI our blend of creative, brand and digital strategists use a combination of rich data and behavioural science to help clients uncover powerful insights and craft unique propositions.


To understand what customers think of your brand, service, or product we draw on existing data as well as commissioning bespoke research to understand their thoughts, drivers, attitudes & barriers to make them buy or engage with you.

We offer a full range of integrated strategic services, from research & insights through to brand consultancy, campaign planning as well as digital & content strategy. Using market-leading insight tools and specific channel expertise we help your brand to cut through the marketing noise.


  • Research & Insight arrow

    We take a pragmatic approach to market research. We don’t research for the sake of it, but uncover actionable insights that shift the dial. Combining analytical and specialist sector knowledge with insights gained from customers. Our research & insights process uses a proven framework to understand why customers really buy from and how to overcome any barriers they may have. Our understanding their deep-rooted purchase drivers enables us reveal how they want to engage with you, what they’re looking for from you and what they see as true ‘value’ from your brand. Our framework also harnesses a deep understanding of competitors, to find that winning space your brand can own in the mind of your customers.

  • Brand Consultancy arrow

    We don’t just reposition your brand with a fresh look and feel. At TrunkBBI, we help you shape your future brand by ensuring that it drives your business and marketing goals, elevates your business in your sector most importantly truly connects with the rational and emotional needs of your customers. Our interactive brand workshops are bot exciting and interactive, so we get the best out of your knowledge while you get best out of our specialist expertise. Together we ensure that your brand has clear purpose, offers genuine value to all its customers and becomes the driving force behind customer loyalty and customer growth.

  • Content Strategy arrow

    Content Marketing strategy offers a host of benefits, from improving brand awareness, driving website traffic, engaging audiences, and changing perceptions of your brand. Our strategy team helps you to create digital and social content that gets noticed because its relevant and gets engagement because it’s meaningful. Wherever possible, we are always looking to push the boundaries with fresh ideas and the possibilities that interactives, gamification, AR, VR and the metaverse to persuade to most fickle and hard to reach customer audiences. At Trunk BBI we make sure that your customers get exactly what they want, how they want it and when they want it from your content strategy.

  • Channel Strategy arrow

    Whether you’re building an omnichannel marketing strategy from scratch, refreshing an existing one, or want your existing channels to perform better you’ll need a clear plan that generates synergies across all your channels. Our bespoke channel audit helps you to close any critical gaps you may have in your current channel strategy and maximises integration of your most hard-working channels. At TrunkBBI, we make sure that your brand has the right channels are in place across every step of your customer journey, covering the optimum blend of owned, earned and paid. Building awareness, driving engagement, and maximising customer conversion, at TrunkBBI we pride ourselves on always maximise channel performance for our clients.

  • Campaign Planning arrow

    Our best-practice campaign planning model ensures that your brand is delivering the best integrated campaign experience across the digital, social and in-person touchpoints your target audience has with your brand. Our campaign planning model is designed to align the needs customer audiences have with the solutions and valuable information your brand can provide. Our focus is on creating a high performing and integrated omni-content and omni-channel campaigns that excite and delight your customers into action. We help your brand to create campaigns that work because they are different from the competition, refreshingly creative and hyper-relevant to the audiences you want to win over.

Speak to us about a free 30 minute strategy surgery

Jennifer Webb

Director of Strategy

Trusted to deliver by leading
brands across all sectors

TrunkBBI are simply world class at what they do. Having engaged with them for three separate brand creations and roll outs, I simply couldn't be happier with every aspect of what they delivered for us. I would say don't even think about it just engage them and trust the process - you wont be disappointed.

Stuart Holmes, CEO, Elite FX

Explore our other services

  • Branding

    We create distinctive brands with powerful propositions and memorable identities.

  • Copy and Editorial

    Our expert team make your messaging memorable and ensure your brand is brought to life.

  • Film & Animation

    We help brands make audiences move through our in-house production team.

Get in touch to speak
with our strategy experts
Call +44 (0) 161 711