User Experience and UI Design

Creating exceptional user experiences

Creating memorable digital experiences for users is a fundamental part of our approach. Our process focuses on achieving business objectives by meeting user requirements and ensuring a meaningful experience for all users. Through gaining deeper insights we are able to make more intelligent decisions, delivering better results.


Our websites and apps aren’t just built to look good, they are built with performance at the core. Our integrated team of researchers and designers collaborate to deliver a solution that is optimised for business now and in the future.

We utilise a mix of data sources, alongside live testing environments to ensure our recommendations improve the customer journey and maximise conversion.


  • Research and Insights arrow

    Our researchers use a range of techniques to inform our process. Data analysis of analytics, heatmap and CRM data allows us to build a detailed view of user behaviour. Qualitative data acquired through session recordings, user interviews and usability studies gives us powerful insights and even more reliable and relevant knowledge of our audience. Heuristics are used to evaluate existing products and to gain inspiration from competitor and related products.

  • Personas, user journeys and site architecture arrow

    Defining our audience and understanding their roles in the conversion process allows us to write user stories, map out user journeys and a content structure based on their requirements. Agreeing a site architecture for the website or app early in the process gives us a clear roadmap for delivery.

  • Wireframes and prototyping arrow

    Interactive wireframes allow us to visualise the user journeys and templates, agreeing content requirements prior to the UI design phase. Working in an agile approach with short feedback loops means we can test and iterate quickly before arriving at the best solution.

  • UI design arrow

    Our designers follow existing brand guidelines, or work with our creative team if we are rolling out a new brand. Our approach focuses on creating a clear design system that can then be used to develop component libraries and full Interactive page designs.

  • Conversion rate optimisation arrow

    We use a wide range of industry-leading tools and techniques to generate and analyse qualitative and quantitative data. This data sits at the heart of our decision-making process to identify issues, develop solutions to test, iterate and learn.

  • Development arrow

    Our teams are used to collaboration, either with our in-house Creative Technology team, external partners or in-house teams to deliver the project. Regular stand-ups, WIP meetings and dedicated QA specialists mean that we work together to deliver an outstanding product.

Speak to us about a free 30 minute UX surgery

Tim Butler

UX Director

Trusted to deliver by leading
brands across all sectors

TrunkBBI are simply world class at what they do. Having engaged with them for three separate website projects, I simply couldn't be happier with every aspect of what they delivered for us. I would say don't even think about it just engage them and trust the process - you wont be disappointed.

Stuart Holmes, CEO, Elite FX

Explore our other services

  • Website development

    Our websites are built with performance at the core. From wireframes to UX/UI, creative to hosting, we do it all.

  • Games & Interactives

    Fun, compelling and immersive experiences that focus on boosting customer acquisition or loyalty.

  • App development

    Our in-house team create bespoke, custom-built native and hybrid mobile and web app solutions.

Get in touch to speak
with our UX & UI experts
Call +44 (0) 161 711