Pay Per Click

Market leading PPC that pays for itself

Our specialist team fuse powerful insights, machine learning and human strategy to drive PPC results for your business and brand.


Our process starts with human planning; identifying your paid search objectives, understanding your audiences, uncovering your brand USPs and gathering as much insight as we can.

Our team then utilise this alongside our experience to build a tailored campaign structure, develop your ad copy and where appropriate layer powerful automation to drive performance improvements.

Our paid search campaign are well structured, our ads are always relevant and we understanding the paid search landscape for your industry, audience and budget.


  • Utilising Automation arrow

    Paid search automation is a powerful tool, and where possible should be utilised when it fits the strategy. Understanding where and how to use machine learning is critical to generating the best performance from your PPC campaigns. We achieve high performing paid search campaigns by understanding your objectives, and then structuring our campaigns to feed Google’s automation, targeting the right person, with the right message, at the right time.

  • Shopping Optimisation arrow

    Our PPC specialists optimise your shopping campaigns and ensure your products get the highest visibility within the search results, all whilst driving cost efficiency. We work with several ecommerce brands to deliver a business changing results from PPC.

  • Feed Management arrow

    Your product feed powers Google shopping, so its key to optimise it to drive improved product visibility and stronger shopping performance. Through ongoing feed management, we can optimise and enhance your shopping feed to enable our shopping campaigns to deliver greater efficiency and results.

  • Comparison Shopping Services (CSS) arrow

    Google shopping is key real estate for ecommerce brands, however you don’t have to use Google Ads to serve your product listings. Working with us we can provide you access to a 3rd party Comparison Shopping Service (CSS), which will reduce your cost per click by approximately 20%. Utilising a 3rd party CSS will allow your brand to have the same opportunities on Google Shopping to serve ads in the search results, but at a reduced cost.

  • Global campaign management arrow

    We’ve helped brands increase their global reach through paid search and target new markets. Our expert team manage PPC campaigns globally, working across different languages, cultures and time zones to acquire new customers for our clients.

  • Real time reporting arrow

    We work closely with you to report on the metrics that matter to your business. We build tailored daily automated reporting dashboards for our PPC clients, providing insight into your campaign performance and visibility on key metrics. We believe in full transparency when it comes to our PPC reporting, so you’ll have access to the same data our teams see on a daily basis.

  • Integrated paid media strategies arrow

    With a team of paid media specialists, spanning PPC, display, programmatic and paid social; we can integrate digital channel strategies and optimise the allocation of budgets across channels according to results. Integrated paid media strategies provide a seamless user experience for your audience with messaging and creative aligning.

Request your free 30 minute PPC surgery

Andy Warner

Performance Director

Delivering PPC results for
clients across all sectors

I wouldn't hesitate in recommending TrunkBBI to other companies interested in SEO, Content or PR services. TrunkBBI have taken time to understand our business, our challenges and our ambitions. With a central account manager, a team of search specialists and content producers they offer all the support we need to improve our organic performance. Thanks for doing a top job!

Richard Foulkes, Group SEO Manager, Halfords

Explore our other services

  • SEO

    Combining insights, technical SEO, content strategy and digital PR to maximise your website’s ability to perform.

  • Paid social

    Paid social strategies tailored to specific objectives; determining the best platforms and creative to deliver results.

  • Display & Programmatic

    We connect to your audience through an integrated display and programmatic solution that drives true performance.

Get in touch to speak
with our PPC experts
Call +44 (0) 161 711