Using data to unlock digital performance

As data gets bigger, insights are often harder to come by, and a myriad of metrics and variables can cloud the vision of any marketeer. Our data and analytics team are experts at identifying constructive insights that help to power your business and make you a data-driven organisation. Our team get to know your business and challenges, they organise and analyse your data and provide true clarity and business intelligence.

Digital marketing performance is driven by data, and its imperative that your data is accurate. Our analytics and tracking experts can audit your channel tracking set up and ensure it is implemented in our best practice way that provides accurate data to both human decision makers and channel tools. Should we identify that things aren’t configured the way we’d expect, our team can get everything in order for you.

As an integrated agency a key part of delivering website updates and developing new websites for our clients is ensuring that tracking is correctly implemented and the right data is being collected. From pre-migration benchmarking, tracking configuration and Google Analytics set up, we ensure that no data is lost and analytics platforms continue to provide powerful insight.

Google analytics as we know it is changing. Universal Analytics is being retired and Google Analytics 4 (GA4) is to become the default and only version of Google Analytics available from July 2023.

GA4 was developed to better focus on customer privacy due to the recent implementation of privacy laws such as GDPR. Unlike Universal Analytics, GA4 is not cookie based and allows privacy-first tracking, AI-driven predictive analytics, and cross-channel data measurement. We strongly recommend that our clients implement GA4 as soon as possible. The sooner you switch, the more data you will have stored in your new GA4 property, preparing you for when Universal Analytics is no longer available.

However, for many brands, GA4 needs comprehensively setting up to ensure the data is correct and that it continues to be a valued tool. Out of the box set up of GA4 won’t set up goal tracking, ecommerce values or other more in-depth reporting. Our data team are experts in understanding what data our clients want to track and report on, and we tailor every GA4 configuration to ensure it continues to be a trusted source of data for our clients. Let us tailor your GA4 implementation and get your data right for 2023.

Our data and analytics experts deliver customised reporting across channels that are aligned with your business and marketing objectives. There is no such thing as a template, every report that we produce is customised to ensure maximum relevancy and effectiveness for our clients and showcases the data that both we and you care about.

With a team of data and analytics experts, organic search, digital PR and paid media specialists, we can integrate digital channel strategies and optimise the allocation of budgets across channels according to results and the data we analyse. Integrated channel management provides a seamless user experience for your audience with messaging and creative aligning.