Today’s expert guest, Faye Nixon is now a TrunkBBI client at Greene King. Before that, she had the dream job for lots of sports fans: getting paid to promote the club you support.
Her experience at Derby County is the focus of this edition, and it provides lots of insights into the reality of sports marketing, all packed into fifty speedy minutes of entertaining chat with TrunkBBI CEO Jon Butler and MD Adam Britton.
We hear how a change of ownership at Pride Park brought American ideas into English football marketing for the first time, just as the social media revolution was happening.
Questions answered in the podcast include:
You’ll also hear about Faye’s proudest achievements in marketing, with a guest appearance by a very famous pop star.
Who might that be? Download the latest Create+Activate podcast now and all will be revealed.