As the economy continues to face challenges and consumer spending is under significant pressures due to inflation, online and multi-channel retailers are having to fight harder than ever. For many brands, they are faced with increased competition. Brands are confronted with the fact that, in order to maintain their current position, they must increase investment, not to mention considering strategies to grow their market share. But there is a better way…
Optimising your online performance offers a wealth of opportunities for brands to do more and get a greater return for their investment. By refocusing organic and paid activity, brands can remove the threat of diminishing returns and a spiral of increasing spend as competitors look to outbid each other.
In this webinar, we’ll provide you with new insights into how brands can maximise every pound, with practical strategies that can be executed no matter what your industry sector or size. So, whether you’re a new retailer or an established brand looking to challenge a market leader, you’ll learn from our experts. We’ll also provide a real-world example from Halfords, who aimed to increase their market share in the tyre category and ultimately boosted their organic search revenue by 382%.
Andy Warner, Performance Director – TrunkBBI
Craig Murphy, Activation Director – TrunkBBI
Richard Foulkes, Group SEO Manager – Halfords