Finding the winning space
We started with reviewing the brand messaging of the key competitors, alongside with market trends to allow us to pinpoint the winning position in a crowded vodka space. Next, we clearly defined the key target audiences for the brand, creating key personas and purchase drivers. Finally we defined the brand personality, brand differentiators and brand promise territory.
Our creative team used these insights powerfully tell the JJ Whitely brand story and entice consumers to give their remarkably great tasting vodka a try. A multi-channel campaign launched across traditional and digital platforms, including outdoor, social and PR.