Greene King

a refreshing approach

  • services
  • Brand Strategy
  • Film
  • Animation
  • Gamification
  • Design
  • Paid Social
  • PR

A relationship that started with a simple gamification brief and grew into the beast it is now. From big impact, award winning campaigns, to much simpler always-on executions, we are part of the furniture at Greene King. Working across nine of Greene King’s brands and divisions (Sport, GKIPA, Proper Locals, FHI, Flaming Grill, Hungry Horse, PUV, Icebreaker, & Neighbourhood), creating award winning content and activating with award-winning results.

50m

People reached across all campaign activity

EURO2020 – If you can’t be there, be here!

An integrated approach that secured 3 European content awards to drive engagement and footfall during the Euro 2020 competition. Over 1400+ planning hours led to filming in eight different locations across the UK in 5 days with 13 actors, 25 extras and 4 high-profile sports personalities.

Across 75 different deliverables the campaign reached over than 50 million people. 31m digital impressions through paid ad content, 47million views of organic social content, 435 pieces of media coverage & 166 backlinks. Most importantly, we achieved more than 41,000 table bookings and 181,333 covers for sport.

Christmas Means More – A Covid Christmas

The 90 second film, shot over two days mid lockdown 2.0, addressed the importance of Christmas and bringing the family together, after what has been a difficult year for most.

Greene King tasked our team with creating an emotive film to be activated across social media channels, to help drive table bookings in pubs this festive season, despite the hardship facing the hospitality industry.

We worked with agency partner, Keane, and Greene King’s brand managers, our story saw three families visiting their local Greene King pub, enjoying the festive menu available from the pub chain, in a warm and safe environment.

Summer of Sport – Gamifying Redemption

What started as a brief to acquire new customers via the Season Ticket App during a summer without men’s football, evolved into a multi-faceted campaign, rolled out across 760+ Greene King outlets nationwide.

It smashed target after target, boosting engagement with existing Season Ticket users and significantly increasing the app’s audience. Greene King can now market to these consumers for life. More than 80,000 customers gave the brands involved millions of minutes of attention. The result was sky-high redemption rates and thousands more customers for Greene King pubs.

80k

Players in total resulting in 226,000 prizes issued

1.1m

Plays with an average dwell time of 11 minutes

Increase in redemption rate

71%

Awards

  • European Content Awards

    Social Media Content Campaign of the Year
  • European Content Awards

    Content Strategy of the Year
  • European Content Awards

    B2C Campaign of the Year (Silver)
  • Northern Digital Awards

    Entertainment/Sport Campaign of the Year
  • Northern Digital Awards

    Best Travel/Leisure Campaign of the Year