People reached across all campaign activity
EURO2020 – If you can’t be there, be here!
An integrated approach that secured 3 European content awards to drive engagement and footfall during the Euro 2020 competition. Over 1400+ planning hours led to filming in eight different locations across the UK in 5 days with 13 actors, 25 extras and 4 high-profile sports personalities.
Across 75 different deliverables the campaign reached over than 50 million people. 31m digital impressions through paid ad content, 47million views of organic social content, 435 pieces of media coverage & 166 backlinks. Most importantly, we achieved more than 41,000 table bookings and 181,333 covers for sport.