Revitalising Nutrition

Uncovering key behavioural drivers

For SFI, a brand steeped in heritage in Potter’s Herbals through to its Equazen brand that leads the brain health category for families, we unearthed what made their audiences tick, the touchpoints we needed to consider, the journey and retail points that needed activating to deliver true performance in the personal wellbeing space.

Our insights allowed us to build an integrated nurture model and delivered a rich playground to direct creative content streams and channel strategies. An intelligent blend of paid, owned and earned activity included paid social to drive retail sales, search inspired content to increase awareness and advocacy through influencer engagement.

Designed to educate, inspire and drive action

A playful proposition ‘Feed the Brain’ formed the basis of campaigning, connecting audiences via high impact content to deliver a strong ROI. Video content was captured from expert spokespeople and real-life customers with edits created for earned and owned channels, whilst new photography was commissioned and a series of games centred around brain health created by our creative tech team.

Delivering short term sales and building long term brand growth

The impact of our strategy and campaign has been significant, delivering result across a broad range of hard business metrics and softer brand metrics. National and regional PR coverage was secured across product placement, case studies and expert advisory feature content and comments. Social organic engagement rose sharply, with monthly year on year growth of over 700%.

Find out more about how we’re redefining healthcare marketing here.