increase in follower growth
Uncovering key behavioural drivers
For SFI, a brand steeped in heritage in Potter’s Herbals through to its Equazen brand that leads the brain health category for families, we unearthed what made their audiences tick, the touchpoints we needed to consider, the journey and retail points that needed activating to deliver true performance in the personal wellbeing space.
Our insights allowed us to build an integrated nurture model and delivered a rich playground to direct creative content streams and channel strategies. An intelligent blend of paid, owned and earned activity included paid social to drive retail sales, search inspired content to increase awareness and advocacy through influencer engagement.