We are excited to announce that we have received certification as a B Corporation (or B Corp). We have been certified by B Lab, the not-for-profit behind the B Corp movement, for meeting high social and environmental standards which represent our commitment to goals outside of shareholder profit.
The B Corp certification looks at every part of a business, focusing on five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.
By joining B Corp, we are a now part of a community of 8,000 business global community, including 2, 000 in the UK. The group features a variety of different companies including well-known brands such as The Guardian, innocent, Patagonia and organic food pioneers Abel & Cole.
Chris Turner, Executive Director of B Lab UK, says “We are delighted to welcome TrunkBBI to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that TrunkBBI are going to be a fantastic addition to the community and will continue driving the conversation forward”.
“We are pleased to have B Corps of all shapes and sizes as part of our community – from startups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that you can do good in any sector. Welcoming TrunkBBI is an exciting moment because they have an opportunity to lead the way within the marketing industry. We and the rest of the B Corp community are really pleased to support TrunkBBI in paving the way for a new way of doing things”.
“Being able to welcome TrunkBBI to the B Corp community is hugely exciting. Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit”.
Our very own Jon Butler, CEO at TrunkBBI adds: “We are thrilled to join the B Corp community. The advertising industry is a big contributor to the climate emergency. We feel strongly as a business that we must play our part to achieve carbon net zero by 2038.
B Corp isn’t just about the environment. It’s about governance and how you run your business. It’s involves treating your employees well, the types of clients that you work with and choosing suppliers that share our values.
Our B Corp certification is just beginning of our journey. We are committed to building on our existing efforts, continuously improving our working environments for both our clients and staff.”
