At TrunkBBI, we’re proud to announce that we’ve once again achieved IPA CPD Gold accreditation for the third year in a row. This award reflects our long-standing commitment to training and developing our people in ways that truly make a difference.
So, what exactly is IPA CPD Gold?
It’s one of the highest recognitions in the advertising industry, awarded by the Institute of Practitioners in Advertising (IPA). It’s not about ticking boxes. It’s about demonstrating real, measurable impact from the training and development we invest in – for our people, our clients, and our business.
Growth that starts with people
Every year, like many ambitious businesses, we set out with big goals. But we know that progress doesn’t happen without talented people, and that’s why our CPD strategy sits right at the heart of our growth. We believe training should empower, uplift, and drive both individual development and company-wide results.
From day one, it’s a year-long commitment. We plan, deliver, gather feedback, and analyse the results of our CPD efforts. This isn’t just theory; we work hard to prove the actual impact training has had on our team and our agency. The result is a substantial submission (think tens of thousands of words!) reviewed by a panel of industry experts.
This year, the judging panel was led by Mark Given, Chief Marketing, Data & Sustainability Officer at Sainsbury’s, alongside a stellar group of people and performance professionals including Matthew Cook (theSHIFT), Halima Khan (JourneyHR), and Tanya Whitehead (TalentWise Consulting).
Their feedback couldn’t have made us prouder:
The ripple effect of great training
As Kerrie Mooney, our Head of HR, puts it:
“IPA CPD Gold is a pretty special accolade. It shows that we’re serious about training our people to a high standard – not just training for training’s sake, but training that creates real impact. That impact is felt across the board – it helps us grow as a business, it supports our people’s own development journeys, and it gives our clients confidence that they’re working with a knowledgeable, progressive team.”
Achieving CPD Gold three years running is no small feat and it’s one we wear with pride. Because when you invest in people, everything else follows.
