At TrunkBBI, we pride ourselves on staying at the forefront of marketing innovation and leadership. That’s why I was delighted to play a key role in Tribe Global’s Annual Meeting in London, held from 23rd – 26th September. As a Board Director of Tribe Global, I contribute to the broader marketing community and help shape the future of our agency.
The power of the Tribe Global Network
Attending the Tribe Annual Meeting offered more than just strategic insight—it was a chance for me to engage in peer-to-peer learning, where senior leaders and agency owners exchanged ideas, shared industry knowledge, and forged deeper relationships. Over four days, the event provided workshops, presentations, and discussions that explored the latest trends and challenges in marketing. Here’s part one of six covering my key learnings.
Understanding how to attract and retain Gen Z Talent
By 2030, Gen Z will make up 58% of the UK workforce. I took part in a key panel discussion representing Gen X, focusing on how to better engage both Gen Y and Gen Z employees. It was an opportunity for me to share valuable insights into what younger generations are looking for in the workplace:
- Resilience and mentorship: Gen Z values Gen X for their resilience in facing work challenges and seeks mentorship to build their confidence.
- Fearless pptimism: Gen Z admires Gen X’s fearless approach to navigating uncertain futures.
I was also able to emphasise that to attract and retain Gen Z talent, employers need to provide clarity on key issues, including:
- Work-life balance: Clear policies around family balance, hybrid working, and flexibility.
- Career progression: Gen Z expects swift career and salary progression.
- Wellbeing focus: Prioritizing employee wellbeing is non-negotiable for this generation.
- Alignment with global issues: Gen Z wants employers to address political and global conflicts meaningfully in the workplace.
- Effective line management: Employees need great managers who provide feedback and support career development.
Quick wins to attract talent
One of the key discussions during the meeting was how companies can quickly and effectively attract the best talent, especially from younger generations. I was able to highlight some proven quick wins that companies can implement:
- Publish competitive salaries: Transparency about pay is essential.
- Showcase your benefits: Be open about the perks and advantages you offer employees.
- Flexible working pptions: Clearly communicate the flexibility your workplace offers.
- Highlight opportunities for growth: Employees want to know how they can progress within your company.
- Define your culture: Be explicit about the work environment and culture they can expect.
- Showcase inspiring work: Highlight the meaningful projects you’ve delivered to motivate candidates.
These tips align perfectly with TrunkBBI’s own approach to building a dynamic and engaged workforce. They’re one of the reasons why we were recently ranked in Campaign Magazine’s Best Places to Work 2024.
All insights came from a Tribe Global discussion led by Nick Mann with Jen Webb (TrunkBBI), Laken Wright (Tribe Fiction) & Lucy French (Freedman International) and from JourneyHR with guest speakers Sue Shaw & Aliya Vigor-Robertson on How to Attract New Talent: Navigating the Changing Workforce.