If you’re investing in your brand for TV exposure, you’ll expect your video content to look flawless, whether it’s viewed on a standard HD screen, a high-end 4K HDR display, or in a cinema. Delivering top-notch quality across these different formats might sound complex, but that’s where professional tools like ACES (Academy Colour Encoding System) come into play.
You don’t need to worry about the technical details—what matters is that ACES, integrated into DaVinci Resolve (the industry standard colouring software, that all of our editors have qualifications in), guarantees your video will look consistently great, no matter where it’s shown.
What is ACES, and why should you care?
ACES is a colour management system developed by the Academy of Motion Picture Arts and Sciences. It ensures that colours stay accurate and consistent when your video is displayed on different types of screens or in various formats, from standard HD (Rec.709) to HDR and even cinema-grade setups.
In simple terms, ACES helps us maintain the integrity of your video’s colours, no matter where or how it’s viewed. Without a system like ACES, the colours in your video might look perfect on one screen but washed out or too dark on another. ACES prevents that from happening.
Why is ACES important for your project?
Without a system like ACES, every time we deliver a video in a different format, we’d have to manually adjust the colours for each one. This would not only take more time but also increase the risk of inconsistencies in how your video looks across platforms.
ACES allows us to streamline the process, so we can focus on perfecting the creative vision rather than worrying about technical adjustments. It saves us time, which means faster delivery for you, without compromising on quality or cost.
As new display technologies emerge, like 8K or advanced HDR formats, ACES makes it easy for your existing content to be adapted without losing any quality or colour detail. Essentially, by using ACES now, we’re setting you up for success in the future. So when newer formats become more common, your videos will still look state-of-the-art.
Why trust our workflow?
As experts in video production, we’ve chosen to integrate ACES into our process because it’s a proven solution for delivering top-quality results in today’s demanding media landscape. We know you’re investing in your brand’s image, and we’re committed to ensuring your videos look stunning across all formats. With ACES, you can be confident that your project will have the visual impact you expect, no matter where it’s viewed.
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