TV advertising remains one of the most powerful ways to engage audiences, build brands, and drive results. While digital advertising continues to grow, TV’s ability to emotionally connect with viewers and create lasting impressions is as relevant as ever. The production landscape is evolving, with new trends shaping how brands tell their stories on the small screen.
At TrunkBBI, we’ve built a reputation for producing TV ads that cut through the noise. Our recent wins at the Global Content Awards and the European Content Awards for Best FMCG Campaign reflect our commitment to pushing boundaries and delivering high-quality film production that resonates. So, what does it take to create standout TV ads in today’s landscape? Here are the trends and tips driving success, along with what’s next for TV advert production.
Hyper-targeted TV campaigns with Sky AdSmart
Gone are the days when TV ads could only reach broad, mass audiences. Platforms like Sky AdSmart allow brands to deliver hyper-targeted TV campaigns, showing different ads to different households during the same program. This level of precision means brands can make their media spend work harder, focusing on reaching the right audience. At TrunkBBI, we’ve embraced this approach, integrating Sky AdSmart into our TV campaigns to ensure that every ad not only looks great but also reaches the right people, driving engagement and ROI.
The rise of integrated campaigns
Today’s audiences are multi-screeners, often consuming TV content while engaging with social media or browsing the web. A successful TV ad needs to be part of a bigger, integrated campaign.
At TrunkBBI, we don’t just stop at TV ad production, we develop content that works across platforms, from YouTube pre-rolls to Instagram reels, ensuring that your campaign has a consistent and impactful message across every touchpoint. This integrated approach is what helped us create our award-winning Greene King IPA campaign, where we blended film, digital, and social to create a truly cohesive campaign that resonated across platforms.
Embracing high-end, in-house production
One of the biggest advantages we offer at TrunkBBI is our fully in-house production team. By keeping the entire process under one roof, from ideation and scriptwriting to filming and post-production, we ensure that every aspect of your TV ad is meticulously crafted. Our recent award wins for film production reflect our high standards, with best-in-class equipment and talented creatives working together to bring concepts to life.
Our approach doesn’t just deliver stunning visuals; it ensures that we’re able to adapt quickly, maintain consistency, and control every detail of the creative process. Whether it’s a cinematic TV ad or a bold, animated campaign, we create work that stands out.
Storytelling with impact
In an age of short attention spans, great storytelling is more important than ever. TV ads need to capture attention within the first few seconds while delivering a message that sticks. At TrunkBBI, we’ve honed the art of storytelling, blending humour, emotion, and stunning visuals to create ads that linger long after they air. Our award-winning work is a testament to the impact of combining smart narrative techniques with creative innovation.
What’s next for TV advert production?
The future of TV advertising is all about personalisation, integration, and creativity. At TrunkBBI, we’re always looking ahead, whether it’s through exploring new formats, experimenting with interactive ads, or pushing the boundaries of visual storytelling. As TV continues to evolve, we’re committed to staying at the forefront of the industry, ensuring that our clients not only keep up with trends but lead them.
Whether you’re a brand looking to refresh your TV presence or dipping your toes into TV advertising for the first time, TrunkBBI’s award-winning team is here to help you create something extraordinary.
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