Digital Opinion Leaders are transforming healthcare marketing

The vast majority of today’s HCPs rely on social media channels to learn about healthcare topics and make informed decisions. Partner with a DOL and your healthcare brand’s messages will reach a wider audience by tapping into their vast and focused following. You can raise awareness and interest among new HCP audiences too.

When a trusted and respected DOL shares information about a product or service, that endorsement makes their followers more likely to trust and act upon the information. Partner with DOLs and your healthcare brand can build genuine relationships with HCPs and other healthcare buyers. Reach people who would never consider, prescribe or buy from your brand otherwise.

Via digital opinion leaders, your healthcare brand can drive greater HCP engagement. Create educational and interactive content that resonates with their followers. Get DOLs to host virtual events, hold Q&A sessions and create video content that engages and informs. Form deeper HCP engagement through relevant, real-life clinical experiences.

i-DOL is TrunkBBI’s proprietary tool, created to help your healthcare brand identify the DOLs you need: those most relevant to your target audience and influential in their therapy area. i-DOL uses Twitter’s API to fuse data, bio content, user metrics and keyword insights to identify the DOLs who are stars in their medical field and the best match for your brand objectives. We’ll uncover DOLs who share your values and are genuinely passionate about the healthcare topics most relevant to your brand. We’ll also work closely with you to create a DOL persona that covers the right mix of job titles, key topics, key target markets, social influence metrics and social channels for your healthcare brand.

OK, so you’ve found the right DOLs for your brand. Now it’s critical to nurture them into your brand advocates. Our DOL training programmes help your brand to create profitable DOL partnerships through meaningful value exchange. It works for both well-established DOLs and beginners. Our bespoke training programmes align with your marketing goals, providing DOLs with invaluable content and social media training to help them raise their social profile and optimise their social impact—ready to advocate your brand and enhance your reputation.

Our DOL omnichannel campaigns are designed to make your healthcare brand stand out in the sea of sameness. That’s what it takes to beat HCP’s information fatigue and resistance to change. Our top-of-funnel omnichannel digital and social campaigns featuring DOLs are powered by creative technologies such as interactives, AR/VA, gamification and immersive video content. They can maximise engagement and conversion for your brand or product. Do you need to reach new audiences, elevate your congress seminars, increase sampling and prescriptions, or simply capture unknown HCP data? DOL omnichannel engagement helps brands to nurture lifetime customers.