Download our Making Content Multichannel Whitepaper

Gone are the days where you can create content that just reflects a healthcare company’s own sales agenda. In today’s world only relevant and topical Real World Content cuts through to Healthcare Professionals and patients, while traditional content gets ignored, turning into wallpaper. Our Making Content Multichannel whitepaper explores the Trunk BBI unique framework  for delivering real multichannel content that performs. Discover how brands should combine data & behavioural science to determine the most effective plan for content. Discussions include:

  • The Who, what, where, when model for developing Real World Content
  • The framework in practice – a case study in the natural supplement space
  • Getting the most from behavioural insights
  • Pulling the who, what, where & when together to develop a tight campaign outline
  • Making your content work across all channels
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