Fancy winning £10k towards a gamification project from TrunkBBI? Introducing Disruption Derby—our new and exclusive tournament, launching on Monday the 15th of April. Interested? Find out how our Disruption Derby competition works and where you can enter.
What is Disruption Derby?
Are you a brand in the drinks and hospitality sector? Then let the games begin! Disruption Derby is an exciting gamification tournament where your brand can compete to win £10,000 towards a gamification project with TrunkBBI.
Our campaign will run for four consecutive weeks from the 15th of April, so you have a month to compete and show us what you’re made of. We’ll release one new game each week to keep the momentum going. You’ll get the chance to play, pocket points, and compete to conquer the leaderboard. It really is a battle of the brands!
Get ready to play Disruption Derby
We’re bringing you not one, but four fun-filled games. Get ready to enter the virtual ‘Beta’ building and compete with other brands to climb the leaderboard. The games you can play are:
- Health and Safety nightmare
- Going Viral
- Financial Difficulty
- Executive Decisions
Each game is inspired by addictive fan-favourite gamification mechanics from over the years including infinite runner, jumper, snake and flick. These are just a flavour of what you could use as part of your gamification project with TrunkBBI… if you win.
So how do you bag yourself the £10k? To win, you’ll need to enter the Beta building and climb the corporate leaderboard by playing these four games. You’ll be battling against other brands and their marketing teams, so conquer the competition by totalling up the highest score at the end of the four-week tournament.
Whoever lands first place will win their own gamification project with the award-winning team at TrunkBBI. As well as the £10k grand prize, you can also win spot prizes of smaller budget pots along the way.
While everyone is welcome to play, only entries from Drinks and Hospitality brands can win. Future tournaments will be available for other sectors, so if you aren’t eligible to win this time, feel free to get ahead of the competition and practice now.
How can gamification with TrunkBBI benefit your brand?
If you’ve seen our recent news, you’ll know we recently landed the 2024 European Content Awards for FMCG campaign of the year, plus Mobile campaign of the year. That’s because we’re award-winning experts in finding new ways to leverage creative technology for brands. And it’s why we took away two awards for our work with Greene King IPA and Jack Daniels.
Gamification isn’t new, but it’s only just finding its way into brands’ marketing strategies. More and more brands are beginning to turn to gamification as a way of engaging current customers, improving product trials, and driving brand loyalty.
Beyond that, gamification can also help strengthen perceptions of your brand and, most importantly, give you a competitive edge in the market. That’s not easy to do in the Drinks and Hospitality sector, where new players are consistently competing for consumers’ attention. So, we’re giving you the chance to stand out and get ahead.
Our Managing Director, Hannah Evison-Frost, said:
“The Disruption Derby tournament seeks to demonstrate not just the excitement that gamification can inject into a brand’s identity, but also the tangible benefits it brings in boosting customer loyalty and driving sales. Through the fun-filled competition, Drinks and Hospitality brands can experience first-hand how engaging gamification can be and see the significant impact that it can have on their own marketing efforts.”
How to enter Disruption Derby
Ready to enter? Visit here to play Disruption Derby and be in with a chance of winning £10,000 towards a gamification project. Let’s see if you can climb your way up the leaderboard!
Don’t forget to read the terms and conditions before you play
