Engaging a booming health and wellness economy

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By Abi Owers


By 2020, Millennial’s will account for 35% of the workforce, where mindfulness and life balance will be key drivers.

What can wellness brands do to ensure they win the hearts and minds of new generations who are environmentally and ethically conscious

It’s not just about people, it’s about pets too

We also look at how a shift in attitude to pet ownership opens up a multi-million-pound market for supplements for our family members with fur.

Take our marketing health check to see where you stand

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  • Understand behavioural drivers that will propel market growth.
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  • Conduct your own five-minute health check to gauge how relevant your marketing plan is to emerging generations.

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