At Big Brand Ideas our Intelligent Engagement approach puts content at the heart of everything we do. Inspired by data, created by our experts, it cuts through the clutter to make a big impact for brands.
Here’s what we did for Nextbase last Christmas.
CONNECTING WITH CHRISTMAS SHOPPERS FOR NEXTBASE
The Challenge
Leading tech retailer, Nextbase, asked us to help place dash cams on Christmas gift lists, raise awareness of retailer promotions and inspire purchases in the run up to Christmas.
The approach
We put the audience at the centre of our thinking and created content that we knew would resonate. Our approach connected audience and channel insight, to capture people at key stages in their preparations for Christmas.
With a huge focus on content to captivate and cut through around a hectic trading time, we used our Intelligent Engagement approach to deliver a multi-channel campaign using Facebook live, Facebook shopping ads, vlogger partnerships, gift guide videos and comedy video content.
Results
We generated over 5.5 million impressions, 29,678 engagements (reactions, comments, shares and clicks), 769,100 video views, 13 influencer placements and reached over 118,000 Facebook users in less than 10 minutes for one of the Live videos. All of which contributed to an uplift in sales for Nextbase.