Senior Digital PR Manager

  • Full Time

We’re on the hunt for an experienced Senior Digital PR Manager to join our award-winning Manchester team. Are you passionate about crafting compelling narratives in the digital space? Do you thrive on leveraging data-driven insights to shape innovative digital PR strategies? Are you experienced in not only leading but also nurturing a team towards success? If yes, this is the perfect role for you!

At TrunkBBI, we’re dedicated to pushing the boundaries of digital PR and storytelling, by delivering performance results with purpose. You’ll play a pivotal role in pitching ideas to existing clients and winning new business for our agency, all while staying ahead of current media and market trends to deliver innovative and relevant digital PR strategies for our clients.

As a Senior Digital PR Manager, you’ll collaborate closely with our wider performance team, leveraging your understanding of organic search to enhance our clients’ digital presence and performance. Great leadership skills are essential to assist in mentoring and developing junior members of our digital PR team, ensuring their growth and success within the agency.

What you will do

  • Develop and execute creative and data-led campaign concepts to secure relevant backlinks across varying digital PR strategies.
  • Pitch ideas to existing clients and lead efforts in pitching and winning new business for the agency.
  • Stay abreast of current media and market trends to deliver innovative and relevant digital PR strategies for clients.
  • Collaborate with the wider performance team to integrate organic search insights into digital PR strategies.
  • Understand SEO and organic search principles to be able to deviate innovative strategies to secure links and placements that will add value to our clients.
  • Provide line management and mentorship to junior members of the digital PR team, fostering their growth and development.
  • Ideate and execute data-driven storytelling approaches to craft engaging narratives for our clients.


  • You live and breathe digital PR and never settle for ordinary.
  • Proven experience delivering results in a digital PR proposition.
  • Demonstrated the ability to pitch ideas to clients and win new business for an agency.
  • In-depth understanding of wider organic search and its integration with digital PR strategies.
  • Experience in line management and developing junior team members.
  • Strong ability to ideate and execute creative and data-led campaign concepts.
  • Excellent communication skills, both written and verbal.
  • Familiarity with data visualization tools and techniques.
  • Collaborative mindset and ability to work across multiple teams within the agency.
  • 3-5 years of experience in a similar role within a PR or SEO agency.

 Your rewards

Alongside a competitive salary, you will receive:

  • 24 days holiday plus 3 days over Christmas.
  • An additional day of holiday for each year of service, up to a total of 5 extra days.
  • The option to buy an extra week’s holiday per year.
  • 5.5 life balance days (a half day each month except Dec, to do whatever you want).
  • Early finish on a Friday.
  • Private health insurance provided by Vitality, which covers pre-existing conditions, cancer care and gives cashback for routine optical and dental treatments.
  • Life assurance.
  • Pension scheme.
  • Enhanced maternity and paternity pay.
  • Half yearly business profit share bonus.
  • A £1000 payment for referring a new hire.

And we offer:

  • Hybrid working and flexibility across our Manchester and Leeds offices.
  • Access to a personal trainer/nutritionist.
  • Free fruit and breakfast in the Manchester office.
  • Mental health support and access to professional therapists through ‘Spill’.
  • Twice yearly peer feedback and performance reviews tailored personal development plans and objectives.
  • Access to industry-accredited professional qualifications through our IPA membership.
  • Employee voice, we consult our people on matters affecting them and encourage participation in agency surveys, our suggestions box and employee awards.
  • A social buddy upon joining who helps you settle into the agency.
  • Monthly agency socials and events put on by our culture committee.
  • Monthly Lunch & Learn events to gain more understanding of different facets of agency life.
  • All supported by a culture driven by great work, team collaboration, passion, honesty, and mutual respect for everyone.

Our commitment to Diversity, Equity & Inclusion

We had always thought our business was open and inclusive. Afterall, one of our values is “Everyone matters.” We hammer home the behaviour of treating everyone with respect, seeing things from the other person’s perspective, understanding that everyone has different values, responsibilities, concerns and families.

But when you delve a little deeper into Diversity, Equity and Inclusion, this value is a great place to start but it involves so much more.

Here at TrunkBBI, we naturally welcome difference. It’s what gives us strength as a business, the wide breadth of experience, capabilities, and perspectives. And any creative business knows that the best ideas don’t come from just one place. Diversity is important, but we feel what makes the real difference is inclusivity, or the act of helping people feel valued and enabled regardless of their differences.

We have really then only just begun our diversity and inclusivity journey. We started by ensuring everyone has mandatory training to help people understand what it means to be inclusive. We’ve set up a panel of people within the business to champion difference and we have ambassadors who are gaining their IPA D, E & I certifications. We continue to learn and evolve, and realise that this is not a quick win, or a ‘one and done.’

We are adapting our practices, offering home working, flexibility around start times, offer monthly life-balance days, access to mental health professionals, and assessing our working spaces to accommodate brilliant neurodivergent minds. And will continue to evolve to enable the differences around us.

About TrunkBBI

TrunkBBI is The Creative & Performance marketing agency. Unique in our approach and our desire to do things differently, we build client teams that combine the best of abilities across creative disciplines and performance channels, our belief in our approach ensures we produce brilliant results for our clients.

Want to join us?

If you want to join our talented team, please send an email and your CV to