TrunkBBI wins competitive pitch for Auto Trader

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By Lindsay Jones


We are delighted to announce we have won a three-stage competitive pitch to deliver the next exciting chapter in Auto Trader’s B2B digital evolution of the automotive landscape.

Our 75 strong Manchester headquartered agency will be working with Auto Trader to evolve its brand proposition ‘Together, We Do More’ across multiple creative channels. ‘Together, We Do More’ was introduced in 2022, and encompasses the cutting-edge data available to Auto Trader’s partners to compete more effectively in an ever-changing digital world.

TrunkBBI will be supporting Auto Trader to refine its go-to-market strategy prior to activating across multiple owned channels. The main aim will be to challenge Auto Trader’s core market, and by association the automotive industry, to think and act differently.

John Hogan, Senior Marketing Manager from Auto Trader says:

“We are delighted to be working with TrunkBBI to evolve our ‘Together, We Do More’ proposition. Through our partnership with the Go! Network we were on the lookout for a strategic, creative agency that could help Auto Trader deliver on our company purpose to drive change in the automotive industry, working in partnership to support our retailers and other industry partners. TrunkBBI were an excellent fit, based right on our doorstep here in Manchester and we’re pleased to have them supporting our ambitious plans to enable a smarter automotive ecosystem.”

Jon Butler, CEO of TrunkBBI also comments:

“We are so proud to be working with Auto Trader, one of the most well-known and recognised brands in the UK. With their head office just down the road from our headquarters in the centre of Manchester, we are also looking forward to regular face to face meetings with our award winning creative and strategic teams, who have extensive experience in delivering creative B2B campaigns.

“We are confident that we can deliver fantastic results for the UK’s largest digital automotive marketplace whilst fostering an excellent working relationship with Auto Trader. This recent win is a reflection of the team at TrunkBBI’s dedication to offering a world class innovative service to achieve success for our clients.”

The multi-stage, competitive pitch process was handled by the GO! Network, and Jon Butler said that “GO! were very supportive and organised throughout the process, communicating effectively in order to ensure the process ran smoothly at every stage.”

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