O’Donnell Moonshine appoints TrunkBBI as its creative partner

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By Tristan Morris


We’re over the moon to announce our partnership with O’Donnell Moonshine. Following a competitive 3-way pitch organised by GO! Network, TrunkBBI will lead a brand and strategy project for the Manchester-based company.

Bringing Prohibition spirit into the 21st century

Inspired by the times of Prohibition, O’Donnell Moonshine revives the rebellious spirit and taste of those extraordinary days. The brand approached The GO! Network to find a creative growth partner that can help them expand in a highly competitive market.

Our role in O’Donnell Moonshine’s growth

As an agency overflowing with drinks and hospitality expertise, we’ve been asked to develop a comprehensive brand and strategy framework for O’Donnell Moonshine. We’ll also activate a multi-channel marketing plan to enhance its presence in the UK market, driving brand engagement and market penetration.

Max Rüther, Managing Director at O’Donnell Moonshine, expressed his excitement about the partnership:

“We’ve recently celebrated a decade in business in Germany and eight years in the UK. This next chapter for O’Donnell involves ambitious growth targets, and partnering with a specialist agency like TrunkBBI is a significant step forward. The team’s extensive experience and expertise will guide the future of our brand in an exciting new direction.”

A promising partnership

Our very own Hannah Evison-Frost, Managing Director at TrunkBBI, also shared her enthusiasm:

“We’re thrilled to be working with O’Donnell Moonshine on driving their growth. This project will involve multiple channels and departments across the agency. O’Donnell Moonshine is at a very exciting stage of its journey, and we’re delighted to be a part of it. We’re confident that this relationship will grow into a longstanding partnership.”

For more information about our FMCG & Hospitality experience, visit our service page here. Ready to talk? Get in touch using the form below.

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