But now there’s a new generation of healthcare professionals from increasingly diverse backgrounds. And he’s much more likely to be female.
For Millennial doctors, social channels are much more than just where they chat with friends. They are their primary professional platform too.
This is the new generation pharma marketeers need to reach right now. You won’t get their attention without smart digital strategies. And you’ll surely engage their interest with compelling social media-friendly content.
Ready to meet the new digitally savvy doctors? Download “Engaging the Millennial Doctor”, the new insight report from BBI Health.