TrunkBBI team up with Elite FX to ‘Make every move count’

By Tristan Morris


The team at TrunkBBI  joined forces with established consultancy Elite FX to bring to life its brand to life and engage a very select group of individuals.

Elite FX is a specialist FX currency consultancy that advises business leaders and star athletes from across the globe on how best to protect their money from potential negative movements in the foreign exchange market.

Uncovering insights through Customerology™

Our brand specialists got under the skin of Elite FX through an in-depth workshop with all core stakeholders, category insight discovery and behavioral research into the target audience. This then enabled a brand re-positioning project to begin.

‘Make every move count’ was born.

This concept was executed through a range of visual treatments featuring motivational and impactful messaging to bring it to life. Continuing this theme, we created the Elite FX website alongside other core marketing collateral including presentations, templates and brochures used to attract new leads.

A business backed by celebrities and business leaders

Upon working with star athletes and big earners it became apparent that a lack of knowledge on currency had caused clients to lose thousands of pounds each year.

Which is why, since its inception, Elite FX has already secured the backing of several global sporting stars from the world of golf to rugby to cricket to entertainment. They work with the business to help educate other high earners on how they too can protect their income.

Ex-England Cricket Captain Michael Vaughan, Scottish Rugby star Bryan Redpath and Rugby Union Aussie Matt Giteau are now all affiliated with the brand going direct from the playing field to the boardroom and the list continues to grow.

Brand awareness

Investments and currency fluctuations are more relevant than ever with Brexit and Covid-19 having a dramatic impact on global currencies, this meant we had an education piece on our hands.

We developed a robust PR plan along with an integrated social strategy to target niche audiences utilising not only the extensive experience of the team members but also the big names already on board to place in key titles from lifestyle to financial.

Getting social

The team created and implemented a thumb-stopping social strategy to capture the attention of individuals and engage them whilst leveraging the brand promise and continuing with the use of emotive black and white imagery to reflect the website.

The PR and social channels also capitalise on the famous faces already backing the exclusive currency business to build a high level of trust and credibility.


Elite FX is not only backed by star athletes now, but also by an impactful, visual and informative website that reflects the calibre of advice its clients receive.

Its key stakeholders have all been able to feed into the brand strategy and its vision, helping them to ensure they live and breathe it every day.

For visitors and potential clients, the service and what to expect from Elite is clear – not something that many FX companies can claim. Using creative copy experts, you don’t need to be an FX or hedging expert to understand what you’re getting, but the level of expert service isn’t undermined. Instead a jargon-free, candid approach to messaging works for everyone.