Download our Marketing Challenges Whitepaper Part 2

It’s fair to say there has been a huge acceleration in the Direct to Consumer (DTC) model within healthcare. The trouble is, it has been that way for over forty years with brands dipping their toes in the water from time to time, whilst many others watch expectantly from the shore. Only a few years ago, industry analysts were warning that the DTC bubble would burst completely. Then various external factors combined to accelerate adoption of the DTC model. With this in mind, we have reached the “now or never” point, with healthcare businesses needing to act immediately, or risk missing out entirely. This whitepaper series explores the backdrop to the biggest DTC challenges in healthcare; from consumer behaviours to the entrants on tech giants and the disruption of Covid. Part 2 explores using Always-On Healthcare Marketing to nurture the customer journey and covers:

  • Disconnected silos within healthcare organisations
  • Data defects when it comes to ‘getting it right’ with always-on marketing
  • Lack of orchestration in the customer journey and the lasting effects on marketing performance
Download whitepaper

Download our whitepaper here