We won not just one, but two trophies at the 2024 UK Search Awards! Recognising our standout performance for Halfords and Moonpig, Alice and Lewis from our Organic Search team headed south to claim Best Use of Search in Automotive (Large) and Most Innovative SEO Campaign (Large).
Driving organic search performance for Halfords Tyres
Halfords wanted to dominate the tyre market in search engines, and drive revenue from the vehicle tyres product category. Our Organic Search strategy covered three areas: technical SEO, keyword-driven content, and on-page UX in order to deliver Halfords’ business objectives, identifying areas to improve website visibility and performance, and areas for ranking growth. Our findings revealed missed opportunities in price comparison and specific tyre types, e.g. winter tyres, which led to a targeted content strategy, focused on product listings, product detail pages, and educational guides.
Not only did we produce significant growth in organic website traffic of 56% and a massive uplift of 40% in organic transactions, but we were also able to demonstrate a mammoth 2000% return on investment.
Here’s what the judges had to say:
“This was a solid foundational campaign that delivered impressive results. We found it to be a thorough and well-rounded piece of work, with the added bonus of connecting it to the broader business impact beyond just campaign metrics.”
This award seals the treble for our Halford Tyres SEO campaign, following our wins at the UK Agency Awards and the European Agency Awards.
Gifting growth through hyper relevant Digital PR for Moonpig
Moonpig challenged us to boost search rankings for birthday card keywords and card transactions on their website. They had already invested in improving website UX, adding new content to key pages on the site and fixed technical SEO issues, so we identified that digital PR could help deliver the business growth they needed.
First, we conducted an in-depth backlink gap analysis, identifying relevant target sites and publications within specific audience segments, which weren’t linking to competitor sites. Following this research, we then launched a hyper-relevant digital PR campaign, focusing on the changing birthday card market, and secured coverage in publications that added product and audience relevancy to Moonpig’s backlink profile. The campaign boosted website traffic from organic search by 21%, and increased card transactions by 19%, more than double our initial target.
Here’s what the judges had to say:
“TrunkBBI’s impressive performance uplift stood out, and the fresh angle of the coverage gained in publications was notable. It was refreshing to see the agency’s transparency in not recommending SEO work solely to increase retainers. Their strong approach to both B2B and B2C digital PR, securing backlinks on relevant domains that competitors lack, was particularly effective.”
Andy Warner, Performance Director at TrunkBBI said:
“I’m thrilled that we’ve won these two Search awards, it showcases our drive for delivering incredible returns and performance growth for our clients. These wins are testament to our dedication for pushing the strategic boundaries – demonstrated by our win in most innovative SEO campaign category. We’re proud of our work on delivering business-changing results for our clients and it’s great to see this recognised by the industry. Watch this space – we’re only just getting started with performance campaign award wins.”
Whether it’s a deep-dive technical SEO audit or a hyper relevant digital PR campaign, find out how our Organic Search team can help your business achieve growth. Fill out the form below or get in touch with our team.
