We’re incredibly proud to share that we’ve won Gold for Best FMCG Campaign at the Global Content Awards for our work on Greene King IPA’s “That’s Refreshing” campaign. This win highlights our commitment to delivering innovative, results-driven campaigns that stand out in the highly competitive FMCG space.
Our award-winning campaign during the Rugby World Cup 2023 was a testament to the creativity and strategic thinking we bring to the table. With a multi-channel approach, encompassing out-of-home advertising, digital display, film and animation, and grassroots engagement. We successfully aligned Greene King IPA with both the tournament and grassroots rugby. The “rug-pull” creative twist starting with elite rugby professionalism before revealing grassroots authenticity struck a chord with audiences and drove meaningful engagement, all while supporting the “Proud To Pitch In” initiative.
One of the judges said it best:
“I am not from the UK. I am not a beer drinker. I am not a sports fan. Hell, I am not even close to athletic. I’m not even close to going to a pub. And yet, I’m in! I want to see these folks go out there and give it their all. This is wholesome, hilarious, genuine – all in one. Great job. Sweet zombie baby Jesus, tell me there’s a gif out there of the Tactician! He is my new Julia Roberts-looking-at-random-equations meme.”
That’s the kind of reaction we strive to evoke, reaching beyond the target audience and leaving a lasting impact.
We’re also excited to have picked up Silver for Best Large Content Agency, a recognition that truly speaks to the heart of who we are as a team. Over the past year, we’ve achieved B Corp certification, underscoring our commitment to responsible, ethical business practices. We’ve grown significantly, invested in our people, and achieved IPA Gold accreditation for our dedication to continuous professional development. It’s this culture of creativity, inclusivity, and ambition that powers everything we do.
Reflecting on the wins, Adam Britton, Chief Creative Officer, said:
“Our ‘North Star’ is to be globally recognised for our work and culture. These awards validate the direction we’re heading, showing that when we focus on creativity, excellence, and making a positive impact, the results speak for themselves. Winning Gold is a huge milestone for us, but it’s also a reflection of our future ambitions. We’re not just celebrating the success of today; we’re setting the tone for tomorrow.”
These awards are not just a celebration of what we’ve achieved, they’re a testament to the hard work, passion, and shared vision of our entire team. As we continue to grow, we remain laser-focused on pushing creative boundaries and delivering exceptional results for our clients.
